Branding materials
The logo symbol designed by Kolofon draws inspiration from the intricate network of neurons and optical illusions, aiming to challenge the viewer’s mind. This shape creates a unified entity with a simple wordmark for optimal legibility.
Primary
Secondary
Symbol
Primary color
Our colour palette is inspired by classic MRI scans which are usually fairly vibrant. These colours are chosen with screen usage in mind.
Indigo
CMYK: 100/100/10/10
RGB: 38/3/135
HEX: #260387
PMS: 2735
Blue Violet
CMYK: 74/58/0/0
RGB: 95/90/255
HEX: #5F5AFF
PMS: 2718
White
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #FFFFFF
PMS: 663 C
Sand
CMYK: 0/0/8/4
RGB: 252/244/230
HEX: #FCF4E6
PMS: Warm Grey 1
Aquamarine
CMYK: 52/0/38/0
RGB: 130/255/200
HEX: #82FFC8
PMS: 3248
Secondary color
Yellow
CMYK: 5/0/75/0
RGB: 255/255/110
HEX: #FFFF6E
PMS: 106
Pink
CMYK: 0/70/5/0
RGB: y255/125/200
HEX: #FF7DC8
PMS: 2375
Grey 1
CMYK: 0/0/0/16
RGB: 238/238/238
HEX: #f0f0f0
PMS: 350 C
Grey 2
CMYK: 0/0/0/6
RGB: 248/248/248
HEX: #f8f8f8
PMS: 350 C