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Branding materials

Branding

NeurotechEU Brand Manual

The NeurotechEU visual identity is designed to spark curiosity and reflection. At its core is a logo inspired by the intricate network of neurons and optical illusions, subtly incorporating a hidden “n” to challenge the viewer’s perception. This shape forms a unified symbol alongside a clean wordmark for optimal legibility, reflecting the collaborative nature of our alliance.

The vibrant color palette draws from colorful CT scan imagery, giving the identity a modern, energetic feel that resonates with both neuroscience and EU visual language. The digital Brand guide designed by Kolofon contains all material, which is also downloadable from our website.

Primary

Secondary

Symbol


Primary color

Our colour palette is inspired by classic MRI scans which are usually fairly vibrant. These colours are chosen with screen usage in mind.

Indigo

CMYK: 100/100/10/10
RGB: 38/3/135
HEX: #260387
PMS: 2735

Blue Violet

CMYK: 74/58/0/0
RGB: 95/90/255
HEX: #5F5AFF
PMS: 2718

White

CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #FFFFFF
PMS: 663 C

Sand

CMYK: 0/0/8/4
RGB: 252/244/230
HEX: #FCF4E6
PMS: Warm Grey 1

Aquamarine

CMYK: 52/0/38/0
RGB: 130/255/200
HEX: #82FFC8
PMS: 3248


Secondary color

Yellow

CMYK: 5/0/75/0
RGB: 255/255/110
HEX: #FFFF6E
PMS: 106

Pink

CMYK: 0/70/5/0
RGB: y255/125/200
HEX: #FF7DC8
PMS: 2375

Grey 1

CMYK: 0/0/0/16
RGB: 238/238/238
HEX: #f0f0f0
PMS: 350 C

Grey 2

CMYK: 0/0/0/6
RGB: 248/248/248
HEX: #f8f8f8
PMS: 350 C

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Download branding materials and templates

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